At MOROBÉ, our ethos has always been to create a complete brand experience rather than just a retail space. In 2022, we took a significant step forward by opening our first flagship store in the charming seaside town of Knokke, Belgium. This was not just an expansion of our brand but a manifestation of our values, brought to life through a collaboration with the renowned architect Glenn Sestig.

Glenn’s vision for our flagship store was nothing short of transformative. “The goal was to create spaces that are not only visually stunning but also embody the spirit of the brand. We aimed for a balance that feels both warm and minimalist, lush yet
functional,” he explained in an interview. His meticulous attention to detail is evident in every aspect of the store’s design. Dominant hues of bronze, sand, and khaki blend harmoniously with luxurious materials like tactile suede, rich walnut wood, mirrors, cool travertine stone, and sumptuous soft carpets.

The result is an interior that exudes a chic, balnéaire style — reminiscent of a 1970s penthouse, yet distinctly modern. The Knokke store feels like a sophisticated seaside apartment. As customers walk in, they are greeted by an atmosphere that balances the sophistication of a high-end retail space with the comfort and ease of a home. Bespoke display furniture and arrangements present our high-end shoes and accessories as cherished items in a lavish home library, inviting visitors to browse in a setting that feels welcoming and intimate.

Our founder, Virginie Morobé, reflects on the collaboration with Glenn Sestig. “Working with Glenn has been a remarkable experience. His ability to translate our brand’s essence into a physical space is extraordinary. Each store feels like an extension of our identity, offering our customers a unique shopping experience that is both intimate and luxurious,” she says.

Building on the success of our Knokke flagship, we opened a second flagship store in Antwerp, the Flemish fashion capital, in 2023. This new location continues the design narrative established in Knokke, with subtle variations that reflect the unique character of the city. The Antwerp store, akin to an elegant townhouse, achieves a seamless blend of sophistication and comfort in every detail.

“Antwerp demanded a slightly different approach,” Glenn noted. “While we maintained the core elements that define MOROBÉ’s style, we also introduced nuances that resonate with the city’s fashion and design history. It’s about creating a space that feels inherently MOROBÉ but also distinctly local.”

Virginie adds, “The Antwerp store is a testament to our dedicationto creating spaces that resonate with their surroundings while staying true to our brand. It’s a delicate balance, but one that Glenn has mastered beautifully.”

At MOROBÉ, we believe that each store should be a physical embodiment of our brand’s values. Glenn Sestig’s designs have allowed us to offer more than just a shopping destination; they provide an immersive experience that reflects our commitment to elegance and innovation. Our stores are not merely places to purchase products, but environments where customers can fully engage with the essence of MOROBÉ.

As we look to the future, our partnership with Glenn Sestig continues to inspire new projects. Plans for additional stores and pop-up locations are already in motion, promising to bring the MOROBÉ experience to even more design enthusiasts around the world. These upcoming projects will further solidify our presence and offer new opportunities for creative expression.

Our collaboration highlights the synergy between architecture

and retail. As shopping experiences evolve, our flagship stores stand out by offering a unique blend of modern design and homelike comfort. We invite you to explore our stores and discover a space where creativity, distinction, and elegance come together seamlessly.

We are excited to continue this journey and look forward to welcoming you to our stores, where every visit promises a unique and enriching experience.